The family route-target statement is useful for filtering VPN routes before they are sent.
Provider edge (PE) routers inform the route reflector (RR) which routes to send, using family route-target to provide the route-target-interest information.
The RR then sends to the PE router only the advertisements containing the specified route target.
Route-Target Filtering for MBGP VPNs
BGP route target filtering (RTF)