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www.youtube.com/watch?v=qXQDLImL_hE

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1- built relationship / 2- up front contract/customer commitment / 3- Pain / 4- Budget ? /  5- Decision Quick Yes/Quick No?  /  6- Fulfillment  (from 1 t0 10 )


SPIN:  Situation Problem Implication Need-payoff 

Robert Neivert.   

Video on youtube:   www.youtube.com/watch?v=14yz_-I3aPg

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1- Preliminary

2- Investigation

3- Demonstration

4- Commitment

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Consumer Centric

Spray-and-Pray >>> Empower customer : focus issue > feature , talk they language, convince them-self.


Sales Process // Pipeline milestone


Strategic Selling:  Large deal 

Group sale: Buyers Influences